Writing about Okidoky?
Here's everything you need as a journalist, blogger or content creator to write accurately about us. Copy what fits, use our logos, and if you want more specifics, email directly.
About Okidoky — 3 lengths
Pick the version that fits your article. All are fact-checked and free to use with attribution.
Okidoky is a digital household budget and ledger app for consumers and freelancers, developed by Dutch firm RULIDO since 2024. Privacy-first: on free accounts receipts are read on your own device, everything is on European servers and there is deliberately no direct link to your bank. Free plan available; Premium €1.50/mo or Lifetime €25 one-off.
Okidoky is a digital household budget and ledger app that helps households, freelancers and students get a grip on their finances. Founded in 2024 by Dutch firm RULIDO in the Netherlands, Okidoky stands out through a privacy-first approach: on free accounts receipts are read on your own device, all data sits on European servers, and there is deliberately no direct link to your bank. The app supports shared ledgers with partner or family via a thoughtful rights system. Bootstrapped, with no outside investors. Free plan with unlimited transactions; Premium €1.50 per month or Lifetime €25 one-off. Marketing site available in Dutch, English, German, French and Simplified Chinese.
Okidoky is a Dutch financial app that brings the classic household budget into the 21st century. Developed since 2024 by RULIDO, a Dutch sole proprietorship, Okidoky targets three audiences: families who want to track expenses together, freelancers who want to separate business and personal without a heavy accounting package, and students with limited budgets who want a grip on their grants and side jobs. The product stands out by putting privacy first, consistently. On free accounts, receipts are read on the user's own device, so photos don't need to leave it. All data is hosted within the EU, under the privacy law. Okidoky has deliberately chosen not to link directly to your bank — instead, users import their transactions as a file. For ING and Knab this happens automatically; for other Dutch banks you point out once which column is what. The company is fully bootstrapped with no outside investors. Revenue comes from subscriptions (Premium €1.50/mo or Lifetime €25 one-off) and limited non-intrusive ads for free users. A Family Lifetime of €49.95 provides access for up to 3 family members (main account + 2 invites). The marketing site is fully translated into Dutch, English, German, French and Simplified Chinese.
Free to use with "Source: okidoky.nl". For customised versions (different audience focus, specific features emphasised) email pers@okidoky.nl.
The facts at a glance
Everything typically in an article infobox, verified and up to date.
Founded
2024
First version live in Q2 2024
Registered location
Netherlands
No physical office — fully remote
Legal form
Sole proprietorship (RULIDO)
Chamber of Commerce 98709364
Funding
100% bootstrapped
No outside investors
Market
Netherlands primary
Site NL/EN/ZH, app NL
Data leaks
Zero since founding
See /security for details
What makes Okidoky different
The five points usually worth covering in a piece about us.
- 1
Receipts read on your own device
For free accounts, the text on a receipt is read on your own device — photos don't leave it. Premium optionally offers a more accurate scan over the internet (once, not retained). That own-device-first approach is unusual for a modern app.
- 2
Shared ledger with thoughtful permission model
Not just "invite partner" but a thoughtful rights system with Viewer/Editor/Owner roles, tracking of who does what per user, and clear handling of the privacy law for child accounts.
- 3
Bootstrapped in the fintech market
While Dutch fintechs typically raise millions, Okidoky is fully customer-funded. €25 Lifetime deals would be commercially "illogical" — precisely why they do it.
- 4
Deliberately no direct bank link
Where many other apps link directly to your bank, Okidoky deliberately doesn't, for privacy reasons. An unusual choice in this market.
- 5
Five-language marketing for a Dutch niche app
Dutch, English, German, French and Simplified Chinese — striking for a product primarily aimed at the Dutch market. Signals international ambition despite bootstrapped status.
Brand assets
Logos & colors
Below you'll find the primary logo and our brand colors. For hi-res variations (SVG, white-on-dark, with tagline) email pers@okidoky.nl — we respond within 48 hours.
Brand colors
Primary Teal
#00B2B8Primary Dark
#007f83Accent Emerald
#10b981
Social media preview images, app screenshots and demo videos are available on request.
Do's and don'ts when writing about Okidoky
No strict rules, but these points prevent confusion and inaccurate claims.
Do
- Write "Okidoky" (one word, capital O) — not "Oki Doky" or "OkiDoky"
- Mention we're bootstrapped, not VC-funded, if relevant
- Link to the relevant page (/security, /hoe-wij-werken) for specific claims
Don't
- Don't call us a "full accounting package" — we're a ledger, not a full accounting suite
- Don't call us "AI-free" or "AI-driven" — be precise: the free scan runs on your own device; Premium uses AI (OpenAI) for a more accurate receipt scan and for categories on a bank import, and the monthly overview sent with the newsletter includes a short AI summary
- Don't claim exact user numbers — see /in-cijfers for indicative figures
Frequently asked by journalists
Can I arrange an interview with the founder?
Usually yes — especially for solid fintech stories or pieces on bootstrapped entrepreneurship. Email pers@okidoky.nl with your angle, deadline and format (written/phone/video). We respond within 48 hours with a proposal.
Can I use screenshots of the app?
Yes, as long as you only show public screens (no personal data of others). On request we provide fictional-but-realistic demo screenshots via pers@okidoky.nl. "Screenshot: Okidoky" as caption is sufficient attribution.
Are there embargoes?
Rarely. Sometimes for a big feature release we ask you to wait until the official announcement. We're explicit about that upfront. No surprise embargoes after the fact.
Can I get exclusive numbers for my article?
We don't share exact user numbers or MRR publicly, not even to press — see our /in-cijfers page for why. We can provide quantitative context ("growth of X% per quarter", "more than Y% of our users are freelancers") if you can work with that accurately.
How do I verify claims Okidoky makes on the site?
Yes. Our Chamber of Commerce registration is public, and /security explains per topic how to check our technical claims yourself. Need something specific? Email us and we'll send documentation.
Direct line to press
For press inquiries, interviews, exclusive numbers or collaboration: email pers@okidoky.nl. This channel has priority and is answered personally.
For general questions (not press): use info@okidoky.nl — that's faster.